As a media psychologist, and assistant professor at Johns Hopkins University-Carey Business School, Dr. Durnell teaches and offers analysis on the impact technology and media can have on human behavior in the areas of consumer behavior, retail analytics, branding and marketing communications. At Johns Hopkins Carey Business School, she teaches Consumer Behavior, which focuses on consumers' decision making based on theoretical and empirical findings from psychology, anthropology and sociology and includes engagement, emotions and social influences. She addresses consumer behavior analysis on marketing strategies, market segmentation, brand loyalty, the persuasion process and promotion. Dr. Durnell also teaches Brand and Marketing Communications at Carey, which explores competitive strategy for a brand and how to build brand equity. Her focus on developing her graduate students' skills in her Business Communication courses includes writing, speaking, and presenting effective arguments and persuasive presentations.Dr. Durnell has presented her research at Harvard Medical School, Stanford Medical School, and is a speaker at Amazon Lab126 and at technology (AWE) and psychology (APA) conferences. She consults with the Department of Defense (DoD), and the U.S. Army Special Operations Command (USASOC) and Joint Staff to promote technology-driven solutions for warfighters. Dr. Durnell is also recognized for teaching and mentoring graduate students in Santa Barbara CA and building high-performing marketing and communication promotions, and social change initiatives in Silicon Valley, at Apple Computer and with innovation-driven start-ups. Working with the newly formed World Health Organization’s (WHO) Digital Health Roster of Experts, Dr. Durnell is also involved in strategic approaches in addressing digital health and areas for intervention and adoption of digital health solutions and products. Her understanding and experience include all areas of technology—digital health, artificial intelligence, virtual and augmented reality, telemedicine and social change and ethics in the technology ecosystem. Dr. Durnell Publication
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.