Medicine promises to become the biggest vertical market for the use of VR. Recent research has demonstrated that VR is changing healthcare outcomes by structuring it—by augmenting it—by replacing it. Dr. Durnell discusses how advances in virtual reality are changing patient results.
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.