VR and Student Competency: Social Innovation in Higher EducationImmersive technology such as virtual reality (VR) is being used to facilitate learning and deliver groundbreaking teaching tools and skills to students in higher education. Using VR in higher education is poised to have significant impact on developing students’ skills, increasing their knowledge base, and gaining competence. The theory behind this grant application is that VR can have a significant impact on the job market and students should be prepared with the skills for using and understanding immersive technology. The different approaches being considered include supplying each student with a basic VR head-set and specific VR content. This grant would allow us to explore, adopt and implement immersive technology in the classroom and understand its impact on students’ knowledge base.
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.