Technology innovation such as virtual reality, augmented reality, robotics and AI have the potential to broaden how people live. Because of COVID19, we are experiencing a new set of rules and it requires a new relationship with technology. There is a huge opportunity for technology during this worldwide pandemic and it is my hope and expectation that innovation will help improve the human experience.
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.