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Linda Durnell

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Exploring ways to bridge the divides between the world’s toughest challenges and the innovative solutions that aim to build a better future for us all.

lindaApr 13,2021
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Durnell Awarded the 2017 Mike R. Neal Legacy Scholarship Award
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About this Blog

Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.

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