VR can open new possibilities for human communication and profound behavioral change. We are at a tipping point in technology—a new type of experience. Regardless if we are tethered or untethered with devices—VR will be a critical technology and fundamental to the experiences in people’s lives.
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.