Virtual World Society

Durnell's talk from the Virtual World Society Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.

The World is Changing, Crisis is Constant but Solutions Exist

VR can open new possibilities for human communication and profound behavioral change. We are at a tipping point in technology—a new type of experience. Regardless if we are tethered or untethered with devices—VR will be a critical technology and fundamental to the experiences in people’s lives.

Using VR for Social Change

Durnell Highlighted in 2017 Impact Report

Durnell Digital Hollywood Panel, LA Live Webcast May 24th, 2017

Wednesday, May 24th9:45 AM – 11:00 AM – The VR - AR - Immersive TrackLive WebcastInside the Experience: The Psychology of Immersive DesignTai Crosby, Founder and CEO, SilVR Thread Linda Durnell, Managing Partner at Madison Lane Consulting Tunisha Singleton, Consulting Partner at Reality Science Molly Lavik and Kit Kiernan Jerri Lynn Hogg, Director, Media Psychology PhD Program, Fielding Graduate University, ModeratorSpeaker Bios and Session Information

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Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.