Speaking at APA on In Group/ Out group Bias and how virtual reality (VR) can bring insight into this form of favoritism toward one's own group or derogation of another group. An in-group is a group of people who identify with each other based on a variety of factors including gender, race, religion, or geography. The tendency to distinguish between in-group and out-group members has moral implications.
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.