The goal of this course is to prepare students to understand new technologies, the effect they can have on behavioral change and the potential for impacting humanitarian relief, civic engagement, social infrastructures and therapeutic innovations. This course will strive to provide current information, varying perspectives and will be practical and informed by theory and research. Every week students will be introduced to a different technology, technological application or technology solution, such as AI, AR, VR, robotics and technology-driven healthcare. The important questions about emerging technologies will be addressed and ethical practices will be examined with a focus on understanding how technology can positively impact human behavior.
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.