Carey Business School MBA Commencement

As faculty, Dr. Durnell was honored to celebrate her MBA and MS students as they graduated May, 2023. She also was pleased to be chosen to mentor one of her graduate students and this year's commencment speaker, Heather Latier.

lindaJun 14,2023

Durnell Research Published

Awarded NEXUS Grant

The World is Changing, Crisis is Constant but Solutions Exist

Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.