A profound shift, which is both nuanced and complex is underway and there is an opportunity to create a better future through immersive tools. By reshaping the immersive experience, people are creating solutions for those who are normally excluded and overlooked by amplifying their voices and explaining their situations. VR can be used to develop new ways of seeing ourselves and the world—a tool to create an emotional experience and bring change to people or conditions that are in need. VR and social advocacy are a “perfect storm” to help move people, corporations and ideas toward a new set of values, beliefs or attitudes and ultimately…action.
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.