Johns Hopkins Carey Business School

As a media psychologist, and assistant professor at Johns Hopkins University-Carey Business School, Dr. Durnell teaches and offers analysis on the impact technology and media can have on human behavior in the areas of consumer behavior, retail analytics,business ethics and leadership, branding and marketing communications. At Johns Hopkins Carey Business School, she teaches Consumer Behavior, which focuses on consumers' decision making based on theoretical and empirical findings from psychology, anthropology and sociology and includes engagement, emotions and social influences. Dr.

Awarded NEXUS Grant

The Washington-Baltimore Combined Statistical Area (CSA) is preeminently positioned to serve as a "MedTech Harbor" and global leader. At the nexus of critical enablers, our CSA includes top-tier research institutions, a world-renowned national laboratory (APL) that excels at prototyping and demonstrating transformative technology, and Historically Black Colleges and Universities and Minority Serving Institutions with deep expertise and commitment to health equity.

Carey Business School MBA Commencement

As faculty, Dr. Durnell was honored to celebrate her MBA and MS students as they graduated May, 2023. She also was pleased to be chosen to mentor one of her graduate students and this year's commencment speaker, Heather Latier.

Durnell Awarded Johns Hopkins Carey Virtual Reality Grant

VR and Student Competency: Social Innovation in Higher EducationImmersive technology such as virtual reality (VR) is being used to facilitate learning and deliver groundbreaking teaching tools and skills to students in higher education. Using VR in higher education is poised to have significant impact on developing students’ skills, increasing their knowledge base, and gaining competence.

World Health Organization (WHO) Roster of Experts on Digital Health

Dr. Durnell is part of the WHO’s Roster of Experts who are involved in various areas related to digital health, such as strategic approaches, areas for intervention and governance structures for regulations and adoption of digital health solutions and products. Members have an understanding and experience working in digital health, national or large scale digital health programs and policy, artificial intelligence and health, virtual and augmented reality in healthcare, biomedical innovation, robotic surgery, wearable technologies and health and wellness, traceability (e.g.

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Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.