Dr. Cialdini’s keynote session at APA 2021 discusses how to further “up” your persuasion game, even before you’ve launched your pitch.  What exactly is pre-suasion? Cialdini: It’s what occurs in the moment before your message is sent that inclines people to say ‘yes’ to it, even though they have not yet experienced it.  You arrange to change the mindset of the people who will receive your message before they do, so that it’s aligned with your message. Then they’ll be ready for it in a way that research shows leads to more assent.

Exploring ways to bridge the divides between the world’s toughest challenges and the innovative solutions that aim to build a better future for us all.

Technology innovation such as virtual reality, augmented reality, robotics and AI have the potential to broaden how people live. Because of COVID19, we are experiencing a new set of rules and it requires a new relationship with technology. There is a huge opportunity for technology during this worldwide pandemic and it is my hope and expectation that innovation will help improve the human experience.

The Annual SMA Conference affords the opportunity to gain insights relating to Cooperation, Competition, and Armed Conflict: Globally-Integrated Campaigning for Today and Tomorrow, Future Global Competition between AI-Shaped Political Systems, Threats versus Machine Threats in Cyber Security.