Over the last few years, Media Psychology at Fielding Graduate University, both as a program and as individual faculty, have been involved in a range of research and applications through SMA CENTCOM. SMA invited researchers and content experts from around the world to contribute to this effort. The final white paper addresses psychology, media and assessment of the use, misuse and methods deployed to better understand why people believe what they believe and do what they do. The article developed by Dr. Durnell and Dr. Hare as part of this major white paper was released for worldwide distribution.The latest SMA Periodic Publication, a white paper entitled, “What Do Others Think and How Do We Know What They Are Thinking?”It deals with broad topic of assessing options to gain better understanding of the subjective world of populations we need to interface and relate to. How can we reliably anticipate behavior patterns? Our challenge is gaining the most accurate and useful information for commanders and other agencies for planning purposes. Who are the right people to try to influence to achieve strategic goals (individuals and/or groups). Which behaviors are we targeting? Why do people display those particular behaviors? Finally, how do we coordinate operations to drive the desired behaviors? We cannot rely entirely on social media (we must blend it with other intelligence), even though it can be an important contributor. This White Paper is intended to provide recommendations for planning methodologies, technological approaches, and required expertise.What is SMA?Strategic Multilayer Assessment (SMA) is a multidisciplinary, multi-agency portfolio of projects that assesses and studies challenging problems associated with planning and operations of DoD, military services, and Government agencies. SMA is accepted and synchronized by the Joint Staff/J-39 Deputy Directorate for Global Operations and executed by Assistant Secretary of Defense for Research & Engineering / Rapid Fielding Directorate / Rapid Reaction Technology Office. https://files.acrobat.com/a/preview/6d13b104-aaa7-4e82-bbea-c151d6e3d0df