Durnell's talk from the Virtual World Society Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. Link to Slides: https://www.slideshare.net/AugmentedW... Linda Durnell: Visceral VR: How VR is Impacting Social Change A profound shift which is both nuanced and complex is underway amidst the morphing technology landscape and there is an opportunity to create a better future through immersive tools. VR can be used as a tool to develop new ways of seeing ourselves and the world a tool to create a visceral experience and bring change to people or conditions that are in need. VR and social advocacy are a 'perfect storm' to help move people, corporations and ideas toward a new set of values, beliefs or attitudes and ultimately action.
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.