Durnell joined the United States Department of Defense in a simulation exercise aimed at countering terrorist messaging in Iraq and Syria. On Jan. 17, 2017 at a public forum in Santa Barbara, Calif., Durnell and the panel described their experiences: the months of briefings on terrorism, culture, and the politics of the regions; teaming with Military Intelligence Special Operations to create audio, video, and graphic media to send to imams, tribal leaders, and even ISIL supporters and recent defectors; the real-time simulation with nearly 100 people in seven countries; and more.
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.