Medicine promises to become the biggest vertical market for the use of VR. Recent research has demonstrated that VR is changing healthcare outcomes by structuring it—by augmenting it—by replacing it. Dr. Durnell discusses how advances in virtual reality are changing patient results.
Speaking at APA on In Group/ Out group Bias and how virtual reality (VR) can bring insight into this form of favoritism toward one's own group or derogation of another group. An in-group is a group of people who identify with each other based on a variety of factors including gender, race, religion, or geography. The tendency to distinguish between in-group and out-group members has moral implications.
Research suggests greater emotional engagement increases empathy and decreases cognitive resistance to behavioral and attitudinal change. Dr. Durnell argues that viewing emotional content in VR can provoke emotional reactions that are the precursors to behavioral, attitudinal and social change.
As a media psychologist, Dr. Durnell offers analysis on the impact technology and media can have on human behavior, healthcare, education and business communications. My understanding and experience include all areas of business, technology and education, which includes marketing and business communications, researching industry trends, collaborative learning, and ethics within the technology and business ecosystem.