Research suggests greater emotional engagement increases empathy and decreases cognitive resistance to behavioral and attitudinal change. Dr. Durnell argues that viewing emotional content in VR can provoke emotional reactions that are the precursors to behavioral, attitudinal and social change.
Innovation can help engage in the transformational change in health issues. Collaborate for a better world—deep and profound innovation in the human condition can change the human experience (Greenleaf, 2017). "Technology can change personal experience by structuring it—by augmenting it—by replacing it" (Riva, 2017).
Immersive Media and the Social EntrepreneurThe world has gone mobile ushering in new and powerful forms of real time media. A few years ago, the most basic mobile devices displayed data improving the lives and economic well-being of farmers in rural Africa and South America. In Appalachia, people suffering from diabetes uploaded health data immediately improving the delivery of health service. Examples abound. Today, Augmented Reality and immersive technologies makes it possible to add value to natural and created environments, changing our understanding of media influence.
Wednesday, May 24th9:45 AM – 11:00 AM – The VR - AR - Immersive TrackLive WebcastInside the Experience: The Psychology of Immersive DesignTai Crosby, Founder and CEO, SilVR Thread Linda Durnell, Managing Partner at Madison Lane Consulting Tunisha Singleton, Consulting Partner at Reality Science Molly Lavik and Kit Kiernan Jerri Lynn Hogg, Director, Media Psychology PhD Program, Fielding Graduate University, ModeratorSpeaker Bios and Session Information
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.