Immersive Media and the Social EntrepreneurThe world has gone mobile ushering in new and powerful forms of real time media. A few years ago, the most basic mobile devices displayed data improving the lives and economic well-being of farmers in rural Africa and South America. In Appalachia, people suffering from diabetes uploaded health data immediately improving the delivery of health service. Examples abound. Today, Augmented Reality and immersive technologies makes it possible to add value to natural and created environments, changing our understanding of media influence.
Wednesday, May 24th9:45 AM – 11:00 AM – The VR - AR - Immersive TrackLive WebcastInside the Experience: The Psychology of Immersive DesignTai Crosby, Founder and CEO, SilVR Thread Linda Durnell, Managing Partner at Madison Lane Consulting Tunisha Singleton, Consulting Partner at Reality Science Molly Lavik and Kit Kiernan Jerri Lynn Hogg, Director, Media Psychology PhD Program, Fielding Graduate University, ModeratorSpeaker Bios and Session Information
A profound shift, which is both nuanced and complex is underway and there is an opportunity to create a better future through immersive tools. By reshaping the immersive experience, people are creating solutions for those who are normally excluded and overlooked by amplifying their voices and explaining their situations. VR can be used to develop new ways of seeing ourselves and the world—a tool to create an emotional experience and bring change to people or conditions that are in need.
Durnell joined the United States Department of Defense in a simulation exercise aimed at countering terrorist messaging in Iraq and Syria. On Jan. 17, 2017 at a public forum in Santa Barbara, Calif., Durnell and the panel described their experiences: the months of briefings on terrorism, culture, and the politics of the regions; teaming with Military Intelligence Special Operations to create audio, video, and graphic media to send to imams, tribal leaders, and even ISIL supporters and recent defectors; the real-time simulation with nearly 100 people in seven countries; and more.
The Michael R. Neal Legacy Award is given annually to a student who demonstrates outstanding academic achievement, media innovation and collaboration with and support of fellow media scholars. After receiving the award, Durnell responded, "I am keenly aware that I would not be receiving this Michael R. Neal Legacy award without the support and dedication of the Media Psychology faculty.
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.