Stanford Workshop on Medical VR and AR: Surgical Planning and NavigationSabine Girod, MD, DDS, PhDProfessor of Plastic and Reconstructive Surgery and, by courtesy, of Otolaryngology - Head & Neck Surgery.
Research suggests greater emotional engagement increases empathy and decreases cognitive resistance to behavioral and attitudinal change. Dr. Durnell argues that viewing emotional content in VR can provoke emotional reactions that are the precursors to behavioral, attitudinal and social change.
Innovation can help engage in the transformational change in health issues. Collaborate for a better world—deep and profound innovation in the human condition can change the human experience (Greenleaf, 2017). "Technology can change personal experience by structuring it—by augmenting it—by replacing it" (Riva, 2017).
VR can open new possibilities for human communication and profound behavioral change. We are at a tipping point in technology—a new type of experience. Regardless if we are tethered or untethered with devices—VR will be a critical technology and fundamental to the experiences in people’s lives.
Dr. Durnell teaches at Johns Hopkins Carey Business School, the topic of Consumer Behavior, which focuses on consumers’ decision making based on theoretical and empirical findings from psychology, anthropology, and sociology and includes engagement, emotions, and social influences. Also explored is consumer behavior analysis on marketing strategies, market segmentation/positioning, brand loyalty, the persuasion process, and promotion. Ethical and moral motivations and the impact on social change are discussed.